What’s the one true key to SEO success? Web site content is the answer to how well your site will be listed in all the major engines. You can have great keywords in your meta tags and have lots of backlinks pointing to your website but if the content on your website is lacking the search terms you hope to list in the engines with then it’s all been a waste of time.
Go to Google and search for “web design Orlando” for example. In the free listings right below the sponsored results, you will see the relevant ads related to your search term. Next to the link text, you will see the title of the website and the page is referring to. This gives the search engines a good idea as to what the website is about and helps the search engine with its ranking process.
You can tweak your website and the relevant keyword and keyword phrases you want to include. Typically, if you have lots of competition for a good keyword, a pay-per-click campaign may be the best option. If you have little competition, a pay-per-click campaign may be the best choice as well.
Do not forget to include your keyword phrases in the title tag, the headline tag, and the content of the website.
Many website owners don’t realize that search engines give websites featuring unique content (created specifically for the search engines) a ranking boost. You can create the content on your website in order to improve this.
Search engines have what is called an index or database that contains information about websites. The file is organized in several ways and it is the index through which the web crawlers gather information about a website. Indexing is the process that the search engines go through every month in order to keep track of the changes occurring in websites. This is what causes the search engines to change their algorithms and results.
You can tune your index file to improve your search engine ranking. The file is organized in several ways and the easiest way to do this is with what is called a database. A database is actually a bunch of code that is categorized and qualified information about documents. Requires a fairly large file if you intend to e-mail several hundred pages at a time.
To create your database, you must have a text editor such as Microsoft Word. Once you have the editor selected, create a new page and navigate to the keywords then create a new page qualified for the keywords you are looking to bid on. The reason you want to create several pages is so that you can run your searches against each page and the order that the search engine returns your results in.
Keep in mind that you do not want to edit your existing pages with the intent of reaching your audience with fresh, unique information. You want to add pages to your site that will target the keywords and key phrases you are looking for.
Links to your site are an essential part of SEO as is getting links back to your site. If someone likes your content, they will link to your site. Backlinks are like a popularity contest. The more links to your site, the more popular it becomes. Search engines count the number of links from other sites back to your site and they will award a higher score to your site if the links are from popular sites.
Let’s propose you a scenario. Let’s say you have a hundred people who are all linking to your site with the keyword or phrase you are targeting. And let’s also say that some of the links are from very popular sites with a score of 8 or 9. And we already know that a link from a .gov or .edu site will be slightly more powerful. So now let’s say you have qualified all of your links with a score of 7 or 8.
Now, this may seem like a lot. However, these links will be qualified and so will be more powerful.
Place your keywords and key phrases in your content.
Now let’s get your content written for your site. Ideally, you want your keywords to appear 3-7% in the body of your page. So if you were to write 100 words of text, you would want to use your keywords 3-7 times. You will also want to include the keyword in the title of your page or post.
Many webmasters and marketers make the mistake of loading their sites with keywords that are either irrelevant or too competitive. What you will want to do is to load them with the exact keywords or keyword phrases that you want to rank for.