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Title Tags & Search Engine Optimization SEO


In the grand scheme of things, your ultimate goal is to have your website found when someone searches for a given set of keywords that you know exist in your content.

Help Google do its job and showcase your content, products, or services and start driving traffic to your site. Use title tags and other simple on-page SEO techniques to enable the search engines to bring your site up when your intended market searches for a related set of keywords.

The power of title tags can’t be overstated. They are displayed across the top of the browser when someone lands on your site and also in the search results. They are also a factor in SEO as they are one of the first things that the search engines look at when deciding what your site is all about. In fact, if you base your entire website on keyword phrases that your target market use to search online, you will find that your site will rank quite highly in the search engines.

To improve your Google rankings, ensure that you use your keyword phrase in the title tag but, importantly, make sure it is in the title tag that you use on your web page. No magic just yet, but eventually all things will become clear. If you choose keywords that describe your products or services accurately, Google will also bring your site up in the search results. When you publish keyword-rich content on your site and write keyword-rich links on your site, you anticipating that Google will approve of your site and help you get found by your target market.

Choose a Few “Hot Keywords”

Once you have developed your core keyword list of keywords that you will be targeting throughout your site optimization efforts, make a list of about 30 “hot keywords” to work on. Expand this list as you gain insight on how your target market searches for products and services that you plan to offer.

Again, take your time and choose keyword phrases that fit within the parameters of your target market. In other words, instead of using an extensive list of keywords, narrow down your list to keywords that are specific to your market.

Put Keywords In Their Proper Places

WordPress makes it easy for you to update the metadata for each page. You should update the meta description and hot keywords as well as the meta title.

The title is the most important of them all. It is often the first piece of information that shows up in the search results and draws visitors to the site. The title and description must be catchy so that they will want to click on your listing after they have read the article.

Look at the different ways you have used keywords in describing your products and services. Chances are, you can use the same words as your target market will in your keyword meta tag.

Keywords have become a vital part of getting noticed on the internet. These are some very basic tips to help you to choose the right keywords and place them in your site. You will need to update your site with fresh content and get some links from other sites and blogs in order to help the search engines find and rank you.


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